Magazine B ISSUE No.83 YouTube (1)
Magazine B ISSUE No.83 YouTube (2)
Magazine B ISSUE No.83 YouTube (3)
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In 2005, three employees at PayPal came together to cofound YouTube, an online platform where users could upload and share video content with a quickly growing audience. YouTube encouraged the average internet users to tap into their creativity and equipped them with the powerful tool of video streaming, resulting in an endless content library that caters to all tastes and a gargantuan online media presence for the website. Going the extra mile to share ad revenue with creators, YouTube has fostered a new creative class of “YouTubers” and effectively spawned a new ecosystem of successful one-person media companies. Magazine B is an ad-free publication offering an independent perspective on well-balanced brands from around the globe. INTRO PUBLISHER’S NOTE TIMELINE Viral YouTube videos that are still sensational ten years later EXPERIMENT Media consumption and YouTube search patterns of viewers by age group OPINION: KEVIN ALLOCCA Kevin Allocca, Head of Culture and Trends of YouTube CREATIVITIES New forms of content and rising genres of today WORKSTATIONS Equipment used by creators leading their genres OPINION: NEAL MOHAN Neal Mohan, Chief Product Officer of YouTube ECOSYSTEM How the video production hardware and software industries are ramping up their competitive edge and capitalizing on YouTube’s growth PRODUCT YouTube as a product, continuously evolving in technology, design, and business INDUSTRY YouTube emerges as a comprehensive media brand with music and original content strategies OPINION: CÉCILE FROT-COUTAZ Cécile Frot-Coutaz, Head of EMEA of YouTube YOUTUBERS Top YouTubers take the world by storm with their one-of-a-kind personalities and charisma GAME CHANGERS Legacy media entities and entertainment companies cross over into the world of viewer preferences and convenience OUT OF THE BLACK BOXES YouTube Space, supporting creators in production and encouraging ultimate creativity BRAND STORY The story of how YouTube opened a new horizon in the media ecosystem PLATFORMS Fierce competition among social media platforms for the upper hand INTERVIEW: STEVE CHEN Steve Chen, Cofounder of YouTube INTERVIEW: ROBERT KYNCL, GAUTAM ANAND Robert Kyncl, Chief Business Officer of YouTube Gautam Anand, Managing Director of YouTube APAC TRANSMISSION Cases when YouTube takes over and expands the role of conventional media BRANDS ON YOUTUBE YouTube sparks changes in company and brand strategies for external communication DIGEST Information and figures about scale, growth, and trends in the YouTube ecosystem REFERENCES Publications and online resources that speak to YouTube’s cultural influence OUTRO

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