Magazine B _ ISSUE No.41 ROLEX (1)
Magazine B _ ISSUE No.41 ROLEX (2)
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Product Description

[BRAND STORY] Founded in 1905 by 24-year-old Hans Wilsdorf, Rolex created a completely new type of wristwatch when it introduced the world’s first waterproof watchcase: the Oyster case, which still endures as a symbol of solid manufacturing. Since the 1950s, Rolex has continued to lead the watch industry by launching a wide range of models, including the Explorer, Submariner, Milgauss, and Oyster Perpetual Day-Date. While a number of brands such as Seiko counterattacked with electronic watches, Rolex has adhered to its original brand values by continuing to produce mechanical watches. [CONTENTS] INTRO PUBLISHER’S NOTE NEWS Rolex news and rumors from press around the world PROS AND CONS Comments on Rolex made by watch specialists OPINION Sungwon Jang, watch repair craftsman LINEUP Rolex watches categorized by symbolism and function LINEUP Rolex watches categorized by symbolism and function SIGNATURES Some of the signature elements of Rolex watches that define modern watches VERSUS Comparisons of Rolex models that set standards for functionality and the market OPINION Shigeharu Aritake, antique watch dealer SECOND HANDR Selling vintage Rolex watches INSPIRATION The sublime symbolism of a Rolex goes beyond that of a simple wristwatch CRITICS Perspectives on the values that Rolex has established as a brand B'S CUT Standard Images of Rolex watches as a timeless standard BRAND STORY Rolex, the first brand to introduce modern watchmaking technology, has enjoyed worldwide recognition MANUFACTURERS Rolex’s four manufacturing facilities embody the essence of the brand’s technology WORD OF MOUTH Interesting rumors about the highly secretive brand FILMS Rolexes in movies boast a classic image and a diversity of usage COMMUNICATIONS Rolex advertising campaigns by category MARKET Footsteps of the three big players leading the global high-end watch market FACTS The growth of the Swiss watch industry and Rolex’s brand power in numbers FIGURES Rolex’s production and operations in numbers FROM THE EDITOR IN CHIEF Rolex’s core values defined by the Editor in Chief OUTRO #magazineb #magazine #rolex #watch #menswear #business #businessmagazine #documentary

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