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Product Description
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company...
Ships from and sold by Experal SINGAPORE Publisher: Penguin Books Ltd ISBN 13: 9780241370148 Condition: Brandnew Binding: paperback Pages: 288 Weight: 353 (gram) Dimensons: 234 x 153 x 21 (mm)
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