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Principles of Managerial Finance concentrates on the material students need to know in order to make effective financial decisions in an increasingly competitive business environment. Real examples - Allows students to make the connection between a firm's action and its value by providing real-life examples. Accessible - Offers the opportunity to apply the text in personal situations with content suitable for in and out-of-class learning. Practical approach - Makes learning relevant to students by highlighting the value of applying financial principles and techniques to students' personal lives.